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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

2019 4th International Symposium on Management, Economics, E-business and Marketing (ISMEEM 2019)

Hanoi, Vietnam, from 2019-10-05 to 2019-10-06

Prof. Bruce Senadjki, Institute of Economic Studies Charles University, Czech Republic (Eds.)

ISBN: 978-1-913428-29-7  

Table of Contents

Published online: 21 Oct 19

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Statement of Peer Review

Published online: 21 Oct 19

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Session 1: Management and Service

Research on the Influence Mechanism of Employee Incentive Model on Enterprise Innovation Performance

Zhihua Xu

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.002

Experience and Enlightenment of Foreign Research Crowdsourcing Platform Construction

Huang Haiming

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.004

Problems and Countermeasures of Social sharing of Sports Fitness Gymnasiums in Colleges and Universities

Dapeng Ren, Peibo Shi

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.007

Research on Spatial Distribution Structure of Class A Tourist Scenic Spots in China Based on Grey Relational Analysis

Hongjian Liu

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.014

Research on the Effectiveness Evaluation of Internal Control in the Information Environment

Chen Xi

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.016

Application and Realization of BIM in Construction Engineering Management

Honggang Zhai, Yuguang Guo, Yinfeng Zhang, Shouping Liu, Xinyue Guo

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.018

Research on Innovation of Financing Model and Risk Management of Small and Micro Enterprises under the Background of Internet Finance

Ma Li

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.021

Application of Block Chain Technology in Archives Management

Zhong Guohua

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.025

Innovation of Business Model in Smart Civil Aviation Based on Information Technology

Shida Wang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.031

Research on Innovation of Construction Mode of Scientific Research Innovation Team in Higher Vocational Colleges Based on Human Capital Theory

Shuzhi Pan

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.033

Enterprise Cost Budget Management Based on Amiba Model

Yu Zhiye

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.036

Research on Accounting Treatment and Tax-related Management of Enterprise Financial Assets

Jingmei Wang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.042

Study on the Influence of the Accessibility on Evolution of the Urban Regional Center

Leng Shunduo, Qin Xuanyang, Wan Chuanfeng

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.046

Research on Operation and Management Mechanism of Science and Technology Innovation Fund

Wang Ning

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.049

Study on the Optimization of Farmer Cooperatives' Environmental Management under the Background of Rural Revitalization

Cheng Ya, Luo Huawei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.052

Research on Rational Application of Incentive Mechanism Based on B/S Structure in Scientific Research Management

Chen Di

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.058

Analysis on the Path of Deepening Integration of Rural Grass-roots Party Construction and the Promotion of Village Regulations and Conventions

Zhang Lijuan, Wang Shiyou

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.064

Research on establishment and evaluation of security management system for highway engineering construction

Wang Jianjun

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.067

Analysis on the Characteristics and Construction Ideas of Literature Resources in Digital Times

Wang Fei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.072

Assessment Mechanism of Class Construction in Colleges and Universities Based on Big Data Technology

Qingbin Zhuang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.075

The spatial distribution of bus stations and optimization strategy in the main urban area of Lanzhou

Zhijie Chen, Yongping Bai, Min Zhang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.078

Discussion on the Application of Flexible Management in Human Resource Management of Colleges and Universities

Weiguo Dong, Tingting Liu

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.080

The Construction Logic and Limits of Urban Technology Governance: An Analysis Centered on Smart Cities

Yefei Lei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.082

The Reference and Enlightenment of the Application of PPP Model in British Transportation to China

Yanzhen Weng, Jianping Yang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.086

Knowledge Employees Management Strategy Based on Psychological Contract

Qian Xiao, Bo Wang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.088

Analysis on the Development Strategy of the Party Building Leading the Independent College Brand

Li Mingchao

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.093

Brand Construction of Traditional Craft in Xinjiang from One Belt and One Road Perspective

Yujing Tang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.095

A Study on the Influencing Factors of Takeaway Customer Satisfaction Based on Grey Relational Model

Xiaoqin Yu, and Lingli Zhao

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.097

Research on Engineering Management of Prefabricated Style under Green Construction Concept

Tang Wei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.100

Religious Traditions and On-the-job Consumption of Executives

Liu Zhiqiang, Zhou Tong

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.107

Construction and Deconstruction: A Study on Field Theory of Social Governance

Cai Dong, Sun Xintian, Xia Fan

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.111

Research on the Spare Parts Consumption Rule Based on Prior Distributions

Liu Shenyang, Wang Lihui, Zhu Qian, Du Lei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.116

Discussion on the Quality and Working Efficiency of University Administrative Secretaries in the New Period

Dan Li, Yuanbo Chu, Weidong Xi, Xin Zhao

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.117

Research on the Content and Way of Integration of School-Enterprise Culture in Automobile Manufacturing Specialty Group under the Mode of School-Enterprise Cooperation

Wu Mingqing

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.124

The Impact of Modern Western Philosophical Thoughts on the Values of Contemporary College Students

Guo Xian

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.126

Development of Chinese Archives Profession in New Situation

Zhao Linlin, Gu Wei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.128

Research on Influencing Mechanism of Perceived Overqualification on New-generation Employees’ Proactivity

Yifei Hao

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.131

Research on the Relationships among Carbon Information Disclosure, Property Right Nature and Enterprise Value

Cheng Ya, Luo Huawei, Zhang Diya

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.133

Construction and Research of College Student Certificate Information Service Platform

Wenli Ren, Jie Tang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.135

Session 2: Economics and Development

Study on the comprehensive carrying capacity of cities in national central cities-Taking Xi'an as an example

Li Peng, Tang Zixuan

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.001

Renovation of the old city under low impact development technology--Taking Qingshan District as an Example

Peng Jing, Wang Yuxin

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.010

Innovation-driven Dynamic Mechanism and Strategic Analysis of Transformation and Upgrading of China's Manufacturing Industry

Meng Jun

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.013

Study on the Development of Tourism Industry from the Perspective of All-for-One Tourism

Li Maolin

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.027

Research on Tourism Destination Construction from the Perspective of Cultural and Tourism Integration

Zhang Jun

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.038

On the Economic Model of fans in big data's era

Yang Miaomiao

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.043

Exploring the development of exhibition economy in Inner Mongolia based on SWOT analysis

Liu Lu

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.047

The interactive mechanism of cultural and creative industries and it regional economic development

Zhao Wei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.060

Opportunities and Challenges for Semiconductor Industry in the 5G Era

Sun Hui

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.063

Research on the Construction of Development Model of Traditional Sports Culture Resources of Ethnic Minorities Based on Differentiation Theory

Shichao Wang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.069

Study on the Selection of Paths for Constructing New Cultural Cities: A Case Study of Jinniu District, Chengdu, China

Xuehang Liu, Huayu Yin, Qin Yang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.084

Research on the Influence Mechanism of Tourism Consumer Behavior Based on Smart Tourism

Zhang Yanjun

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.092

Giving Full Play to Advantages of Local Colleges and Universities to Promote Local Economic Development

Xiaocong Wang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.101

Enterprise Product Information Disclosure Strategy Considering Consumer Network Reviews

Kunya Wang, Xinlei Chen, Tian Li

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.103

Research on promoting the fashion development of Tianjin

Dang Huanyu, Zhang Shuai, Niu Chaojie

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.106

Research on the Influencing Factors of the Development of Digital Credit Score System in Yunnan Province

Yufei Ma, Yunrui Xu

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.109

Experience Design of the Path Space of Art Galleries in the Era of the Experience Economy

Mengjie Guo

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.113

The analysis of the deep processing industry of agricultural products situation and strategy in Heilongjiang Province

Zhang Liucheng, Chen Meizhi, Yin Long, Liu Yue

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.120

The Internal Mechanism and Empirical Study on the Change of Development Mode of Green Food Industry

Zhao Li

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.122

An Approach to the Spatial Pattern of Regional Innovation Development Based on Later-Advantages

Li Fei

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.137

Session 3: E-business and Marketing

Research on Supply Chain Management Model of Agricultural Products Logistics Based on Knowledge Base

Chi Fan, Shuqing Ma, Aixian Zhou

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.005

Research on the International Trade Development Path of Chinese Agricultural Products under the Environment of E-Commerce

Liu Qi, Chen Hui

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.020

Research on Value Rebuilding of Chain Retail Enterprise Supply Chain Based on QFD

Zhang Xiaotao

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.026

Application Research of E-commerce in Rural Revitalization

Zhao Zhenghua, Yang Yang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.030

Research on the Relationship between Enterprise Distribution and Price

Miao Jinsheng

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.041

Research on New Retail Cross-border Marketing Model under the Background of Big Data

Jing Li

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.055

Research on Dynamic Evolution of Mobile Marketing Consumer Adoption Behavior Based on Flipping Classroom

Li Jing

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.057

Research on the Strategies of China's Cross-border E-Commerce Promoting Foreign Trade Transformation and Upgrading from the Perspective of Industrial Integration

Xie Yashen

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.068

Research on the Model of Rural E-commerce Driving Local Economic Development

Lin Li

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.073

The E-commerce Marketing Strategy based on Social Media in the new Media Era

Rui Zhu, Jianjun Wen

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.090

Demand-driven Optimal Seat Allocation

Jun Chen, Hui Chen, Shiyan Xu

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.112

Research on College Students' E-Commerce Entrepreneurship

Yan Wang

Abstract | PDF | HTML | Pub. Date: Oct 2019

DOI: 10.25236/ISMEEM.2019.115