Author(s)

Zhan Hong

Corresponding Author

Zhan Hong

Abstract

“life+”mode is a new life mode for people based on the high economic development. It indicates people's pursuit of a higher level of life. Sales are no longer just selling goods themselves, but more conceptual, artistic, interesting and spiritual comprehensive sales and consumption. Traditional brand clothing entity marketing must also keep up with the development of the times and update the concept of operation and sales. The simplistic sales of clothing have become increasingly incapable of surviving in this diversified era. They must be transformed and combined with other related goods and services to become a comprehensive, experiential and additional new marketing model.

Keywords

“Life+”; “Cross-border Cooperation”; “Slow Down”; “Entertainment and Leisure