Author(s)

Xiang Jiaxiang

Corresponding Author

Xiang Jiaxiang

Abstract

The Chinese national culture is profound and profound, and many unique national cultures have been born in China's splendid history and culture, Xiangxi folk custom is one of them. With the continuous development of modern social economy, the inheritance and development of national culture must be integrated into the concept of modern economic development. Therefore, based on the necessity of integrating traditional culture of Xiangxi into packaging design, this paper analyzes the design and transformation of traditional packaging in Xiangxi from the aspects of materials, form, pattern and color, and proposes the marketing of traditional culture of Xiangxi in packaging design. The strategy is expected to provide a feasible reference and reference for the traditional packaging design in Xiangxi.

Keywords

Xiangxi; Traditional packaging; Design transformation; Marketing