Author(s)

Xiaolong Wu

Corresponding Author

Xiaolong Wu

Abstract

Qamdo has a large number of tourism resources and develops tourism to achieve rapid development of its tourism industry. On the basis of on-the-spot investigation and analysis of Qamdo's tourism development, it is known that there are obvious problems in Qamdo's tourism development, such as unclear destination orientation, which results in the shielding effect of surrounding areas on the development of Qamdo's tourism. Therefore, the research on the integrated communication strategy of internet+background Qamdo tourism brand in this research has been established. Based on the perspective of Internet + using AIVSA model of mobile Internet and SoLoMo brand communication model, this paper proposes Qamdo tourism brand integration communication strategy, which provides a theoretical basis for Qamdo tourism development.

Keywords

Internet; Kham; Qamdo; Tourism brand; Integrated communication