Author(s)

Zhang Yanhua

Corresponding Author

Zhang Yanhua

Abstract

After China's economy enters the “new normal” situation, innovation is not only a simple slogan, “innovation” has become an important part of promoting China's economic development, because it advocates institutional mechanism innovation, management innovation, model innovation, and thus achieves sustained national economy. Steady growth. As an emerging industry, e-commerce has its innovative advantages that are gradually emerging under the new normal. This paper analyzes the status quo of China's e-commerce development. At the same time, it probes into the problems faced by China's e-commerce enterprise marketing, and proposes the innovative strategy of e-commerce marketing under the new normal, in order to promote the sustainable development of e-commerce enterprises.

Keywords

New normal; e-commerce enterprise; marketing; strategy; innovation