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Web of Proceedings - Francis Academic Press

The marketing analysis of competitiveness of fitness-clubs in Xi’an

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DOI: 10.25236/ISMEEM.2019.104

Author(s)

Cong Ding

Corresponding Author

Cong Ding

Abstract

The study uses the methods of paper analysis and case study to explain the corporate competitive theory to combine the statistics of Xi’an fitness-clubs. To carry out the marketing analysis of competitiveness of fitness-clubs of Xi’an. Results display that the opportunities and threats of the external environment of fitness-clubs of Xi’an are defined on the basis of the carried-out marketing analysis, satisfaction of Xi’an citizens with activity of fitness-clubs of the city from providing recreational services is found. The carried-out analysis of marketing activity of fitness-clubs of Xi’an gave the chance to find possible threats from competitors. This paper argues that Xi'an fitness-clubs should be established with fitness center as the center, and it is proposed to take the initiative to adapt to the development of Internet technology and new media platform.

Keywords

Fitness-clubs; marketing; competitiveness