Author(s)

Yan Wang

Corresponding Author

Yan Wang

Abstract

Under the influence of the “Internet +” era, e-commerce entrepreneurship has become the most effective way for college students to start their own businesses. College students' e-commerce entrepreneurship is a process in which college students use e-commerce technology or knowledge to carry out entrepreneurial practice activities and realize their self-worth on the basis of network as a platform for operation and promotion. Based on the questionnaire survey and interview of college students'e-commerce entrepreneurship in Xi'an, this paper analyses the current situation of college students' e-commerce entrepreneurship, finds out the problems existing in college students'e-commerce entrepreneurship, and further puts forward relevant countermeasures to provide a better entrepreneurial environment for college students.

Keywords

College Students; E-commerce; Entrepreneurship