Author(s)

Zhao Li, Song Guoyu, and Yin Long

Corresponding Author

Zhao Li

Abstract

Price strategy is an important part of exporting green organic food and entering the international market successfully. The implementation of differential pricing strategy is an inevitable choice to expand the export of green organic food and enhance the ability of industrial export to earn foreign exchange. This paper analyzes the necessity and conditions of differential pricing strategy for export of green organic food in Heilongjiang Province from the point of demand side management, and analyzes the advantages and principles of differential pricing strategy for export of green organic food, and then proposes that establish the price adjustment information system and adopt the differential pricing strategy according to the market demand of different countries and regions, and take measures that combined with product depth development to provide operational countermeasures and suggestions for government departments and green organic food exporters enterprises.

Keywords

Green organic food exports; differential pricing strategy; industrial development