Author(s)

Wang Zhiqing

Corresponding Author

Wang Zhiqing

Abstract

Nowadays, the concept of brand is well known to the mass consumer group. In this highly competitive commercial market, the influence of a good brand and the value behind it are incalculable. Of course, the brand is from another From a perspective, it is also the facade of the company. Therefore, companies are striving to create their own brands, and the brand is closely related to visual communication design. However, the current domestic enterprises are still unsatisfactory in shaping the brand image, so that the brand image can not attract the visual effect of consumers, so the value behind the brand image will be seriously shrunk. This article starts from the perspective of brand image, from the perspective of consumers, explores how brand image and visual communication design can be effectively combined to play a greater commercial value. Of course, this problem has also caused designers to ponder.

Keywords

Brand image; visual communication design; consumer psychology; design research