Exploring the development of exhibition economy in Inner Mongolia based on SWOT analysis
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DOI: 10.25236/ISMEEM.2019.047
Corresponding Author
Liu Lu
Abstract
Based on the development status of China's convention and exhibition industry and the exhibition economy in ethnic areas, this paper analyzes the factors that restrict the progress of China's exhibition economy and explores the related ideas and countermeasures to solve the problems so as to promote the development of the convention and exhibition economy in ethnic areas. Based on the theoretical research of exhibition economics, this paper also conducts a comparative analysis of the comparative studies on the development of exhibition industry in Inner Mongolia, which has discovers the problems and tries to propose feasible solutions to promote the development of the exhibition economy in Inner Mongolia, this paper has also combines the literature research method and the case study method that conducted the comparative research on domestic and foreign literatures from different angles and draws on the existing research results and lessons learned, as well conducts a new analysis and provides a theoretical framework and methodology for research targeted and in-depth study of the development status of the exhibition industry in Inner Mongolia and the problems found that provide a realistic basis for this study.
Keywords
Exhibition economy; Inner Mongolia; SWOT analysis