Author(s)

Rui Zhu, Jianjun Wen

Corresponding Author

Rui Zhu

Abstract

Today, with the rapid spread of network information technology, consumers' consumption patterns are gradually changing, and the media environment has entered the new media era. The fourth and fifth media have begun to become the mainstream media forms of modern society. In the new media era, social media has created favorable conditions for e-commerce marketing, and social media such as Weibo and WeChat have become important channels for e-commerce marketing. If enterprises want to enhance their own market competitiveness, they should actively adapt to the new market environment and the new media era, and build an e-commerce marketing model that conforms to the times based on social media. Therefore, the following article will focus on the e-commerce marketing strategy based on social media in the new media era.

Keywords

New media era; Social media; E-commerce; Marketing strategy