Author(s)

Yang Miaomiao

Corresponding Author

Yang Miaomiao

Abstract

Big data, put forward for the first time in 2012, refers to the information technology driving the innovation and development of enterprises, deepening layer by layer with the comprehensive penetration of “Internet”, coupled with the promotion of media integration, the fan economy conforms to the trend, and the model gradually matures. Based on the era of big data, focusing on the development of fan economy, this paper analyzes the new model of fan economy from two aspects of business model and profit model, introduces the social effects, and puts forward some reference suggestions.

Keywords

Big data era; fan economy; model