Author(s)

Miao Jinsheng

Corresponding Author

Miao Jinsheng

Abstract

Based on the international marketing strategy and export performance theory, this paper introduces the theoretical models of the factors affecting the distribution and price adaptation of enterprises and the relationship with export performance. Through the design of questionnaires, the data and data of corresponding enterprises are collected, and the covariance is adopted. The structural model examines the relationship between internal and external factors on distribution and price adaptation strategies and export performance. Finally, the test results are discussed and the implications of corporate export business management are derived.

Keywords

Enterprise; distribution adaptation; price adaptation; export performance