Author(s)

Jing Li

Corresponding Author

Jing Li

Abstract

With the development of the times and the continuous progress of information technology, people have gradually entered the era of big data in the 21st century. In this era of big data, all fields are looking for the most fashionable and attractive marketing model for consumers. The new retail industry has also been greatly affected and changed under the background of big data with developed information technology. The traditional marketing model has been effectively rectified to reduce costs and meet consumer needs. This paper introduces the related concepts of big data, then analyses the development trend of new retail industry in the leap-forward period, and puts forward the disadvantages and suggestions of traditional retail marketing mode. Finally, it summarizes the impact of the marketing mode of new retail industry in the context of big data.

Keywords

Big data; new retail; cross-border marketing