Author(s)

Shuqing Feng, Yan Wang and Xiaoman Shi

Corresponding Author

Shuqing Feng

Abstract

Han clothing is centered on Chinese etiquette culture. It has formed a thousand years of unchanged etiquette clothing system through the worship of Zhou rites by Han dynasties and the appearance of heaven and earth. After the 18th National Congress of the Communist Party of China (CPC), promoting the building of a strong cultural country as a requirement and a substantial guide to action has generated an internal push for government institutions, and public celebrities naturally have a sense of responsibility for rejuvenating Chinese culture. However, there are two major defects in the Hanfu market at present: one is the positioning of low-end, no matter on the production material, or decoration cannot reflect the beauty of Hanfu; Second, the shape of the traditional form system, not in line with the public aesthetic point of view, so the market mercilessly denied. From Hanfu, as well as the influence of the traditional culture of the Han culture research, Hanfu and han culture promote and Hanfu industrial chain mode is analyzed, and discussed from Two aspects of quality and practicality, aims to comb through summarizing dissemination way, way of industrial structure analysis of Hanfu culture of our country play a role of traditional culture, deep propaganda our traditional culture.

Keywords

Improved Hanfu; traditional culture; Han elements; Pan-Hanfu