Author(s)

Zhang Xiaotao

Corresponding Author

Zhang Xiaotao

Abstract

Quality function deployment (QFD) takes user demand as a starting point, adapts to emerging consumption scenarios, provides new momentum for chain retailers to optimize the supply chain process and enhance the value, and is gradually changing the operation mode of chain retailers' supply chain. Based on the perspective of QFD, this paper explores the mechanism and characteristics of value reengineering of chain retail enterprises' supply chain from three aspects: the process procurement chain, the improvement of logistics financial profit model and social media marketing channels. In order to improve the supply chain operation mode of the original chain retail enterprises, promote the retail enterprises to better dock the market, optimize the product sales mode and enhance the user experience, it has an important role in promoting the chain retail enterprises to enhance the soft power of the supply chain.

Keywords

QFD; Chain retail enterprises; Supply chain; Value reengineering