Author(s)

Li Mingchao

Corresponding Author

Li Mingchao

Abstract

The party building work of independent colleges in colleges and universities should play an important bastion role in the development of ideological and political work, administrative management, security and stability in universities, and it is related to the future development of the party and the cultivation of national talents. The superior management concept and mechanism will surely make the work achieve twice the result with half the effort. Introducing the branded project management concept into the party building work of colleges and universities is a very worthwhile innovation. As a new force in China's higher education, the independent college is faced with the predicament of the party's role in the marginalization, the ideological and political education model, and the rejuvenation of the party branch secretary. This article takes a college in Jiangnan as an example to explore the grassroots party building. Brand meaning and value, analyze the development and basic types of party-building characteristic brands, combine the problems of party building work existing in the current independent colleges, discuss the reproducible party building brand structure and model, and study the basic connotation and evaluation mechanism of party building work brand promotion and implementation, thus Provide relevant research basis for the development of party building brand creation in independent colleges and universities.

Keywords

Independent college; Party building work; Brand development strategy; Practice