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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Reconstruction of Chinese Classical Cultural Elements in Guofeng Brand

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DOI: 10.25236/icallh.2019.035


Zhan Hong

Corresponding Author

Zhan Hong


After 2000, the rise of the national fashion brand led by young fashion designers after 1980 and 1990 heralds the emergence of original fashion design in China. This kind of novel design with strong Chinese classical style elements and Chinese cultural connotations and modern western aesthetic concepts, regardless of national boundaries and time and space, fills the gap of world fashion design, and gives more rich cultural experience and aesthetic enjoyment to Chinese and young people all over the world. The nationality is the world, and the emergence of the national style tide brand indicates that Chinese original fashion design and Chinese traditional classical culture will gradually enter the international fashion stage.


Chinese Elements, Mixing, Reconstructing