Author(s)

Guo Mengjie, Zhang Ming

Corresponding Author

Guo Mengjie

Abstract

Contemporary art shows the trend of popularization. Examples of art intervening in ordinary people's life can be seen everywhere. Everyone can contact art and even create art. Art is no longer sacred to ordinary people, and the boundary between art and ordinary people is blurred gradually. This trend has contributed to the flourishing development of public art in recent years to some extent; secondly, diversified art. The emergence of art forms and schools as well as the change of aesthetic trend of the masses have made the traditional visual form of appreciation unable to meet the aesthetic needs of the contemporary public. The masses are eager for the experience and interaction of visual, auditory, tactile and other sensory aspects. More and more abundant forms of public art emerge in the public field of vision. At the same time, the advancement of science and technology has promoted the emergence of new media. With its scientific and technological connotation, new media art makes people's access to information more interesting and innovative than traditional art media, and gradually affects people's aesthetic habits and Aesthetic thinking, the interaction of new media is its most important feature, and the core of public art is precisely the participation and interaction of the public. Under the characteristics of this era, new media art has also flourished as a new form of artistic expression, and has been involved in the field of public art along with various other forms of art. This paper first combs the interactive forms of traditional public art, the way in which new media intervenes in public art and the interactive features of public art. Taking the popular public art works of new media in recent years as an example, this paper combs the application forms of new media intervention in public art, and explores the influence of new media intervention on the interaction of public art.

Keywords

New Media, Public Art, Multiple Interaction