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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Development and Innovation of Agricultural Leisure Tourism Products Based on the Concept of Whole Product Vision

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DOI: 10.25236/isafb.2019.028


Wenhong Zu

Corresponding Author

Wenhong Zu


Based on the analysis of the concept of whole product vision, The article analyzed agricultural leisure tourism products in shaanxi, point out that agricultural leisure tourism operators of Shaanxi should develop and innovate products, improve the perceived value and satisfaction of tourists from the concept of whole product marketing, then they can improve customer loyalty. And in this paper, we take it as the system of integrated marketing influence each other of the agricultural leisure tourism development and the whole product concept, we Put forward the innovation and development way of agricultural leisure tourism products for future in shaanxi.


Agricultural leisure tourism, Products development, The whole product concept,