Author(s)

Jie He

Corresponding Author

Jie He

Abstract

The rapid economic development and the dramatic improvement of living standards have accelerated the development of tourism industry. For citizens, tourism has gradually become the main way of leisure in holidays. Rural tourism, as a new and rapidly developing tourism mode, is becoming particularly noticeable. As an indispensable part of the rural tourism industry, the selling of characteristic agricultural products plays an important role in promoting the branding of rural tourism and achieving the sustainable development. This paper analyzes the current situation of the package design for characteristic agricultural products in rural tourism destinations of Ya’an, and extracts relevant arguments, so as to enrich the humanistic implications of rural tourism, and promote the high-quality and brand-based development of rural tourism.

Keywords

Regional culture, rural tourism, package design