Author(s)

Jianqin Sun, Zhe Liu

Corresponding Author

Jianqin Sun

Abstract

Webcast is to watch films on different platforms through the network system at the same time. It mainly composes of the living client, live web page, and management background. It is not only an emerging social network mode but also a brand new social media. This paper takes internet live broadcast user group in Taiyuan city as the research object, and researches on watching the webcast and their satisfaction with webcast for users over ten years old. The research content is divided into two parts, namely, users' habits of watching webcast and users' comments on the webcast. In the research of these two parts, the user groups were refined, and the statistical charts were used comprehensively, supplemented by chi-square test and logistic regression model, to study the characteristics of watching the webcast by user groups of different genders and ages, as well as the user satisfaction of webcast.

Keywords

Webcast, Chi-Square Test, Logistic Regression, SPSS, Python