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Web of Proceedings - Francis Academic Press

Research on Digital Reading Micromedia Promotion in University Libraries in the New Media Age

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DOI: 10.25236/mfssr.2019.146

Author(s)

Zhao Chong, Pang Haiyan

Corresponding Author

Zhao Chong

Abstract

The development of technology and the popularity of mobile terminals have brought people a more convenient life experience. Many smart apps are integrated into people's daily lives. This is especially evident in the changes in reading style. Traditional reading methods are gradually being replaced by digital reading. Under this trend, the reading mode of the university library in the traditional reading mode has also undergone major changes. This paper analyzes the current situation of digital reading and micro-media promotion in university libraries in the new media era, and puts forward corresponding suggestions to promote the progress of digital reading and micro-media promotion in university libraries.

Keywords

Digital Reading, Micro-Media, Colleges, Library