Author(s)

Yan Liang, Wenyun Zhang

Corresponding Author

Yan Liang

Abstract

With the rapid development of China's economy and the continuous improvement of national science and technology level, the development of new media technology in China has also been greatly promoted. At present, China's new media technology has developed relatively mature, and has been widely used in many aspects such as public opinion dissemination. The development of new media technology has promoted the innovation of the mode of public opinion dissemination, and made a great breakthrough in the development of public opinion dissemination. From this point of view, this study briefly introduces the characteristics of the new media media, and will focus on the impact of the new media environment on the public opinion communication and the new media communication on the public opinion-oriented response strategies.

Keywords

New Media Environment, Public Opinion Dissemination, Impact and Coping Strategies