Author(s)

Guohua Lian, Gongyuan Yang

Corresponding Author

Guohua Lian

Abstract

Facing the increasingly severe market environment of Sino-US trade competition, the blockade of intellectual property related trade has challenged the business and internal management of domestic enterprises. If enterprises can not shape their own R&D and sustainable innovation capabilities, they will gradually lose the opportunity to participate in market competition. In this paper, the research is carried out from many perspectives, such as the research of innovative methods and the current enterprise organization and management model. This paper puts forward the application methods of the current enterprises through improving their R&D management and innovative change management, organizational structure adjustment and unified management of change functions, and contributes to the development of software R&D enterprises through unified change capability management in the face of market competition.

Keywords

Change management corporate culture corporate culture change corporate life cycle