Author(s)

Weixia Shan

Corresponding Author

Weixia Shan

Abstract

At present, as various types of enterprises in the supply chain management mode, invest heavily in the logistics field, and build a smooth and complete logistics system, in the hope of improving their work efficiency and product competitiveness. Therefore, in the supply chain management environment, how to build a perfect logistics system and innovative logistics management methods has become one of the key contents of various enterprises, especially manufacturing enterprises. This paper used the theory of supply and demand, transaction cost economics and other economic theories and management theory such as supply chain management and logistics integration management to analyze the rationalization of enterprise manufacturing logistics under the supply chain management environment. After analyzing the relationship between enterprise logistics management and supply chain management mode under the supply chain environment, as well as the challenges and dilemmas faced by enterprise logistics management, the paper proposed the optimization and innovation of enterprise logistics management strategy under the supply chain management environment. And from the three aspects of the material warehouse optimization strategy, the finished product warehouse optimization strategy and the logistics transportation optimization strategy.

Keywords

Supply chain management model, Enterprise logistics management strategy, Optimization and innovation