Author(s)

Li Junli, Liang Zhicheng

Corresponding Author

Li Junli

Abstract

In order to study the digital protection strategy of national traditional culture under the background of big data, this paper collects a large number of data technology and cultural digital protection information, studies the theoretical framework of big data technology, and tries to design the database of national traditional culture on this basis in order to protect national transmission. Uniculture provides technical support. At the same time, based on the big data technology, this paper analyses the specific application of the marketing link of the traditional national culture, which provides a new way of thinking for the protection of the traditional national culture under the background of the big data era. Through the research of this paper, the database of national traditional culture based on big data background and digital marketing strategy can provide great help for the digital protection of national traditional culture, which is of great significance.

Keywords

National traditional culture, big data, digital protection, database