Author(s)

Zhe Yang, Xuebin Huang

Corresponding Author

Xuebin Huang

Abstract

Customer relationship management (CRM) is a new management system that improves customer loyalty and satisfaction, thus changing the relationship between companies and users. A management software and skill is thus named. The ability to discover a lot of data and information, discover hidden, valuable relationships, and use this mode and skill to observe user requirements, helps companies make decisions, and the decisive driver of a user relationship management system is to discover great data.

Keywords

Customer Relationship Management, Data Mining