Author(s)

Zhang yi

Corresponding Author

Zhang yi

Abstract

From the perspective of precise poverty alleviation, the combination of the development of rural e-commerce and precise poverty alleviation can effectively improve the efficiency of helping the rural poor. Based on the analysis of the advantages and characteristics of rural e-commerce development, the mechanism of precise poverty alleviation of rural e-commerce is discussed, and the strategy of precise poverty alleviation of rural e-commerce is put forward, which can provide reference for the development of rural e-commerce.

Keywords

Precise poverty alleviation, Rural e-commerce, Development model