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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Cultivation of College Students' Innovative Entrepreneurship under the Background of Precise Poverty Alleviation in Rural China

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DOI: 10.25236/icetem.2019.266


Lei Jing

Corresponding Author

Lei Jing


Rural e-commerce precision poverty alleviation is a key measure to achieve a comprehensive poverty alleviation work in China, and to solve the problem of structural employment difficulties for college students based on the background of China's rural e-commerce precision poverty alleviation. This paper explores the cultivation of college students' awareness of innovation and entrepreneurship. In the new era, the rural e-commerce is precisely helping the poor, as a key breakthrough to realize college students' entrepreneurial entrepreneurship, and realize the dual unity of the individual's professional ideals' social value.


Rural e-commerce, precise poverty alleviation, college students, innovation and entrepreneurship