Author(s)

Lei Jing

Corresponding Author

Lei Jing

Abstract

Rural e-commerce precision poverty alleviation is a key measure to achieve a comprehensive poverty alleviation work in China, and to solve the problem of structural employment difficulties for college students based on the background of China's rural e-commerce precision poverty alleviation. This paper explores the cultivation of college students' awareness of innovation and entrepreneurship. In the new era, the rural e-commerce is precisely helping the poor, as a key breakthrough to realize college students' entrepreneurial entrepreneurship, and realize the dual unity of the individual's professional ideals' social value.

Keywords

Rural e-commerce, precise poverty alleviation, college students, innovation and entrepreneurship