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Web of Proceedings - Francis Academic Press

Research on Marketing Strategy Based on Female Tourism Consumption Behavior

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DOI: 10.25236/icetem.2019.229


Ying Chen

Corresponding Author

Ying Chen


With the continuous development of China's economy and national strength, tourism and its related industries have also developed rapidly in recent years. According to relevant statistics, tourism and its related industries are the fastest growing emerging industries in the world. In recent years, tourism has occupied an increasing proportion in social economy. However, the main consumers in the modern tourism industry are modern women. Women in their 30s are in a period of concentrated consumption in terms of age, physical quality and consumption level. Therefore, domestic tourism-related enterprises should grasp the psychology and motivation of consumers and implement corresponding strategies according to this situation in order to achieve the goal of promoting consumption.


Female Tourism, Consumer Behavior, Marketing Strategy