Author(s)

Dai Lixin, Zhao Ling

Corresponding Author

Zhao Ling

Abstract

This paper selects the domestic auto manufacturing listed companies from 2008 to 2017 as the research object, and analyzes the impact of technological innovation on market competitiveness. This paper starts from the perspective of technological innovation output and selects relative indicators to measure technological innovation. In terms of market competitiveness, the proportion of operating income to total market revenue is used. Findings: There is a significant positive correlation between the growth rate of technological innovation in the automotive industry and market competitiveness. Then, the classification research is further carried out from three aspects: the degree of regional property rights protection, the nature of the enterprise, and the brand awareness. For areas with good property rights protection and state-owned enterprises, the growth rate of invention patents can enhance the market competitiveness of the company, but the growth rate of invention patents can significantly improve the competitiveness of the market.

Keywords

Technological Innovation, Relative Indicators, Market Competitiveness, Brand Awareness