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Research on the Development of Canal City Cultural Industry under New Media Environment -- Taking Changzhou as an Example

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DOI: 10.25236/icetem.2019.155


Yu Zixin, Wu Yizhuo

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Yu Zixin


The development of Changzhou canal city culture industry is of great significance to Changzhou. With the increasing penetration of new media environment, the communication and development of canal culture face a new opportunity. Exploring the propagation of canal culture has a profound influence on the formation of local grand canal culture brand and the promotion of grand canal into Changzhou cultural symbol. This paper probes into the development of canal culture industry from three aspects: the reconstruction of historical blocks, the creation of canal creative industry belt and other channels of canal culture transmission.


Canal culture, Cultural industries, Cultural heritage