Author(s)

Hongyan Chen

Corresponding Author

Hongyan Chen

Abstract

In an era when the commodity economy is highly developed and the way of communication is increasingly open, public relations etiquette is a necessary condition for interpersonal communication. “Public Relations Etiquette for College Students” is a public basic course for college students to carry out innovation and entrepreneurship education, which pays equal attention to humanistic general education and aesthetic education. It has strong practicality. The author believes that its practical teaching mode can be optimized from the aspects of teaching materials, teaching contents, teaching means, teaching methods and so on, so as to effectively improve the teaching effect.

Keywords

College students, Public relations etiquette, Innovation and entrepreneurship, Practical Teaching