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Web of Proceedings - Francis Academic Press

A Study on the Difficulties and Countermeasures in Rural Tourism

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DOI: 10.25236/icetem.2019.079


Huanhuan Zhang

Corresponding Author

Huanhuan Zhang


Compared with the developed countries in other countries, the development of rural tourism in China has a relatively short history, although we have made some achievements, there are still many problems. Based on the author's practical experience, this paper first analyzed the development dilemma of rural tourism, and then put forward the development strategies, namely: Deepening the understanding to eliminate the root causes of the problems; Reasonably distributing benefits to prevent and control the problems; Overall operation to break through the production problems; To eliminate the problem and realize the coordinated development. The research results of this paper have a certain positive significance to rural tourism in China.


Rural Tourism, Development Dilemma, Development Strategy, Development Model