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Analysis of Key Change Factors of Consumer Behavior in E-commerce Environment

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DOI: 10.25236/icetem.2019.076

Author(s)

Liu Yanling, Xiao Zhenhua

Corresponding Author

Liu Yanling

Abstract

The development and progress of Internet technology has brought great convenience to people's daily life. Under the influence of Internet technology, e-commerce plays an important role in people's daily life. The development of Internet technology and e-commerce environment has made the influencing factors of consumers' consumption behaviors diversified. Based on the analysis of the key changes of consumer behavior in the e-commerce environment, this paper analyzes the marketing measures under the e-commerce environment.

Keywords

Electronic Commerce, Consumer Behavior, Consumer