Author(s)

Liu Yanling, Xiao Zhenhua

Corresponding Author

Liu Yanling

Abstract

The development and progress of Internet technology has brought great convenience to people's daily life. Under the influence of Internet technology, e-commerce plays an important role in people's daily life. The development of Internet technology and e-commerce environment has made the influencing factors of consumers' consumption behaviors diversified. Based on the analysis of the key changes of consumer behavior in the e-commerce environment, this paper analyzes the marketing measures under the e-commerce environment.

Keywords

Electronic Commerce, Consumer Behavior, Consumer