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Web of Proceedings - Francis Academic Press

Discussion on the Development of Enterprise Marketing based on Network Economy

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DOI: 10.25236/icetem.2019.018


Min Zhang, Shuangxi Zhong

Corresponding Author

Min Zhang


With the popularity of the Internet and the rapid development of the network economy, people's lifestyles and consumer attitudes have undergone tremendous changes. The development and dissemination of Internet has affected the marketing environment of enterprises and penetrated into various fields of enterprise marketing. Compared with the traditional enterprise marketing idea and marketing method, the enterprise marketing idea and marketing mode under the network economy era has undergone tremendous changes. Of the enterprise marketing model is facing great opportunities and challenges. In the era of network economy, the consumption demand of consumers is diversified and diversified, and the competition among enterprises is intensified. Only by adapting to the development of network economy, enterprises can continuously update the marketing strategy, marketing idea and marketing means to stand out in the fierce market competition.


Network Economy, Enterprise Marketing, Development