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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Development Prospect and Strategy Research of Rural E-commerce under Rural Revitalization Strategy

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DOI: 10.25236/issec.2019.075


Xiake Li

Corresponding Author

Xiake Li


The development of e-commerce in the urban market has become increasingly mature, but there is still great potential for development in the rural market. Under the background of the issue of “agriculture, rural areas and farmers”, especially in the context of rural revitalization strategy, rural e-commerce is in the period of policy dividend release. It should focus on the construction of agricultural product e-commerce industry standard system, fostering agricultural net goods brand, and fostering rural e-commerce talents, using big data to achieve precise production management marketing, upgrading industry models and other aspects to develop.


Rural revitalization, Revitalization strategy, Rural areas, E-commerce, Development prospects.