Author(s)

Li Cuifang, Wang Rui

Corresponding Author

Li Cuifang

Abstract

Using the AMO theory tool, this paper analyzes the factors that affect the employees' green behavior, and selects the green self-efficacy (green ability) by using the data of 305employees in the enterprise. Organization green support atmosphere (green opportunity) and internal work motivation (green motivation) as variables for empirical analysis. The results show that employees' green behavior is influenced by green ability, green motivation and green opportunity, and green motivation and green ability have a positive effect on employees' green behavior through green opportunity.

Keywords

AMO theory, green behavior, influencing factors.