The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Reflections on the Innovation of Music Communication Strategies under the Current Media Environment

Download as PDF

DOI: 10.25236/issec.2019.027


Zheng Jia

Corresponding Author

Zheng Jia


In today's new media environment, music communication has become a concept of global popularization. With the continuous development of science and technology, new media are constantly involved in music communication activities. With the development of information technology, music is spread by mobile phones, computers and other mobile terminals, and the form of transmission is more flexible and faster. From the perspective of communication, communication is a process of information sharing. Music communication is also a process of sharing music information. The boundaries between new and traditional media will not be so clear, they will slowly move towards convergence. Today's traditional media will be filled with new vitality as new media continues to evolve. Music companies need to constantly adjust and continually modify their advertising strategies. Further achieve good communication effects and promote the market competitiveness of music communication. How to make more and better music art works to be shared by more audiences is the purpose of technology application and concept innovation.


Music Communication, New Media, Music Communication.