Author(s)

Qinghua Liu

Corresponding Author

Qinghua Liu

Abstract

Under the background of vigorously advocating quality education in China, ideological and political education of college students has become a major issue in the field of higher education. Therefore, based on a new perspective, the author analyses the discourse power of network culture in Ideological and political education of College students. The research shows that, as a modern educational mode, network ideological and political education must attach importance to the discourse power of network ideological and political education in order to occupy the position of network culture and adapt to the rhythm of the development of contemporary information technology. At present, to enhance the network culture discourse power of college students' ideological and political education, it is necessary to strengthen the construction of network information technology and enhance the self-consciousness of network culture discourse, promote the widespread dissemination of online cultural discourse, actively participate in online cultural discourse confrontation and improve the ability of online ideological and political education discourse.

Keywords

New vision, college students, ideological and political education, network culture, voice.