Author(s)

Jiaxuan Wang, Longji Wei, Hairong Zeng

Corresponding Author

Jiaxuan Wang

Abstract

In order to cultivate innovative and applied talents in higher vocational colleges, it is necessary to pay attention to the construction of training bases. In this paper, from the perspective of the integration of production and teaching personnel training mode, combined with the principles of the construction of the campus marketing practice base and propose suggestion for the school training base construction model.

Keywords

Production and teaching integration, training base, marketing.