Author(s)

Wu Yunxia

Corresponding Author

Wu Yunxia

Abstract

Hainan is rich in folk tourism resources. However, due to the lack of clear and systematic symbols of the tourism culture, there is a lack of brand influence in tourism promotion. The development and utilization of the cultural goals of the waterside residents is still at a preliminary stage. It is necessary to strengthen the excavation of the folklore tourism culture of the waterside residents, promoting the development of the folklore tourism of the waterside residents and attracting more tourists to Hainan to experience the folk culture of the waterside residents. This paper studies the construction and dissemination of the symbols of folklore tourism culture of the waterside residents in Hainan, looking forward to providing reference for promoting the development of tourism in Hainan.

Keywords

Waterside residents in Hainan, folklore tourism culture, tourism propaganda