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Web of Proceedings - Francis Academic Press

The Value of Applying Chinese Traditional Elements in Visual Communication Design

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DOI: 10.25236/iwacll.2019.045


Li Xingli

Corresponding Author

Li Xingli


As a kind of oriental cultural element with unique national characteristics, Chinese traditional elements are deeply favored by designers. In the visual communication design, the combination of traditional elements skillfully not only highlights the design features, but also brings a strong aesthetic enjoyment to the audience and achieve effective communication. This paper firstly interprets the visual communication design separately, and then examines the value of Chinese traditional elements in visual communication and various applications, aiming to induce designers to deeply think about the integration of traditional Chinese elements with visual communication design.


Traditional Chinese Elements, Visual Communication Design, Ink Elements, Auspicious Elements