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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Multiform Representation of Logo in Digital Media

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DOI: 10.25236/iwacll.2019.037


Minhua Jiang

Corresponding Author

Minhua Jiang


Logo is an important part of graphic art design. With the continuous development and innovation of science and technology, the era of digital media has come, and the connotation and expression of logo has become more and more abundant. Traditional logo design can no longer meet the needs of social development in some circumstances. Logo design in digital media is more in line with the trend of the times, and logo design is gradually developing towards a more diverse direction, showing a diversified development trend. Based on the analysis of the background of digital media, this paper explores the multi-form performance art of logo.


Digital media, Logo, Multi-form representation