The Value of Applying Material Characterization in Brand Vision
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Luo Xianfan, Hao Xiaohua
Currently, the application of materials in brand promotion has been granted unprecedented attention in the market. Via the analysis of the application of material characterization in brand vision, this paper showed that it is of great value in the establishment of brand image. The designer's incorporation of material characteristics into the visual elements of a brand will inject new blood into the application of brand visual design, highlighting the social value which is far beyond brand building and spreading.
Brand vision, materials, value, characterization