Author(s)

Wu Siwei, Di Cheng, Yang Zhe

Corresponding Author

Wu Siwei

Abstract

Exploring the maternal and infant brand packaging design under the New Retailing era is to meet the needs of the development of the times. In the era of New Retailing, traditional maternal and infant retail transformation and upgrading, consumer consumption patterns and characteristics have also changed. This puts forward many new requirements for the packaging design of maternal and infant brands. On the basis of exploring the characteristics of the New Retailing era and analyzing the core of maternal and infant brand packaging design, this paper makes a deep thinking and analysis on the maternal and infant brand packaging design under the New Retailing era, to open up new ideas for maternal and infant brand packaging design.

Keywords

Maternal and infant brand, Packaging design, New Retailing