Author(s)

Wang Yifei

Corresponding Author

Wang Yifei

Abstract

Teachers are the most direct performers of university culture and spirit. The social identity of university teachers in contemporary society has changed. Under the background of global economic integration and social informatization, cross culture communication has become a conventional communication phenomenon. The implementation of the "Belt and Road" strategy is an effective way to enhance China's economic and cultural soft power, to enhance the degree of cultural identity, intercultural communication is multidisciplinary. In order to achieve the success of intercultural communication, it is necessary to first understand the culture of the other party and the importance of cultural identity in the process of intercultural communication. In view of the status quo of self-cultural identity and self-identity awareness of college teachers, it is urgent to update concepts and expand horizons. The concept of teachers plays an active leading role in the formation of students' cultural identity and self-identification. The cultural identity of college teachers includes specific rights and obligations, responsibilities, loyalty objects, rules of conduct, and legal reasons for the existence of such rights, responsibilities, and loyalties.

Keywords

"Belt and Road", cross culture, colleges and universities, teachers, cultural identity