Author(s)

Xi Chen, Yuzhen Cao

Corresponding Author

Xi Chen

Abstract

With the development of the times, advertising has gradually deepened in people's daily life, and the subtle influence on people's life has a certain degree. With the improvement of people's living standards, modern advertising design also needs to move toward higher standards. In the development, relevant advertising designers also need to strengthen their cultural literacy to ensure that in the daily design work, strengthen the application of cultural attributes in advertising art design to promote the improvement of modern advertising design.

Keywords

Cultural Attributes, Advertising Design Art, Research