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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Current Situation and Countermeasure of Undergraduate Education of Tourism Management Major in Colleges and Universities

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DOI: 10.25236/ietrc.2019.143


Bao Chunyu

Corresponding Author

Bao Chunyu


The development of tourism and international competition put forward strict requirements for the training of tourism talents in colleges and universities. The rapid development of China's tourism industry has made the tourism industry the most attractive profession. Tourism practitioners are also facing new challenges. As a training base for tourism talents, colleges and universities have greater responsibilities. Only aiming at the problems existing in undergraduate tourism education and taking effective measures to meet the challenges, can colleges and universities cultivate high-quality managerial and operational practical talents. By selecting the practical teaching method of tourism management, colleges and universities can directly enter the workplace to participate in the work, and have the ability to do the job. Tourism products are an experience for tourists, and tourists enjoy material and spiritual enjoyment in the process of tourism. The teaching plan should keep up with the current situation of the society and raise the need for diverse talents in the market.


Tourism, Universities, Undergraduate Education